What: Marks & Spencer unveils its new Café concept in Birmingham

Why it is important: This is part of a bigger ambition to make Marks & Spencer seen as a destination for families again.

Marks & Spencer has launched a “test and learn renewal concept” in its new store near Birmingham, in Solihull Sears retail park. The atmosphere has been redesigned to create a warm and inviting space for shoppers, with a seamless ordering process.

The new café concept, the first of its kind, is implemented in the 16th iteration of the new  Marks & Spencer store concept. It aims at making Marks & Spencer a destination for families again.

Marks & Spencer unveils new look M&S Café Retail Bulletin