What: M&S is looking into expanding its ‘Brands at M&S’ e-commerce concept as it looks to compete with other British department stores.

Why it is important: The heads of the company believe the new additions could eventually amount to GBP 1 billion in sales.

The British retailer is planning to sell more high street brands along with its own clothes, increasing its number of third-party brands from 60 to 100.

While the main focus of growth is clothing, other categories such as beauty, sportswear, and homeware may also be pushed through the platform.

The plan is being led by ex-Amazon fashion leader, Nishi Mahajan, who joined M&S last month and comes amid a major restructuring at John Lewis, one of the retailer’s top competitors.

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