What: Marks & Spencer reveal a new deal with Clinique, the beauty brand that will be sold both in-store and online.

Why is it important: This partnership is part of Mark & Spencer’s ongoing strategic ‘Brands at M&S’ plan, which sees the rolling out of third-party brands through its stores.

The development of their beauty offer is part of Mark and Spencer’s focus to reshape its identity, helping it to become more relevant to its customer base.

Clinique products will be available through Marks & Spencer, with a Clinique counter including on-hand experts. Forty stores will have Clique’s products displayed in fixtures, with each experience curated specifically to the retailer’s consumer needs.

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Marks & Spencer partner up with Clinique