What:  Marks & Spencer proposes more products to be bought in bulk, in more stores

Why it is important:  By proposing products more complex than “staples” (rice, pasta…) such as croissants and pains au chocolat, Marks & Spencer makes the offer more exciting and sexy, while also surfing on the sustainability stance.

Marks & Spencer extends its “Fill your own” packaging-free refillable grocery concept to 8 stores, for a total of 11 stores with this option now.

With this proposal, customers have the possibility to chose between 60 lines of refillable groceries (including rice, cereal, pasta, but also bake-at-home products such as croissants). It expects to complete the proposal with new products this autumn.

Marks & Spencer extends refillables concept to more stores