Marks & Spencer add third-party menswear brands to offering
What: Ahead of Christmas, Marks & Spencer seeks to strengthen its menswear offering by adding third-party brands including Ted Baker, Superdry, Lyle and Scott and Musto to M&S.com.
Why it is important: The strategy reflects the overhaul of Marks & Spencer’s clothing and home offering, with sales rising 14% in the first half of the year and third-party brands accounting for 4.1% of its clothing and home sales.
In the past year, third-party brands brought in 70 million pounds of revenue.
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