What: outside brands will soon feature on the Mango’s online shop

Why it is important: the pandemic has forced many retailers to reinvent themselves, especially online. In order to differentiate from competition, and in a move to attract more customers, Spanish brand Mango has decided to sell outside labels on its webstore, compatible with the brand’s positioning.

A first deal has been signed with Italian lingerie label Intimissimi, which will be sold on the ecommerce in six countries: Spain, the Netherlands, Germany, the UK, Portugal and France. The objective is to gradually extend the service, to add more product and reinforce the offer.

Following the store closures in 2020, Mango already reviewed its offer to adapt to the situation: it entered the activewear segment, and launched a home decoration line.

Marketplaces are emerging as a convenient solutions during the pandemic, for businesses and for customers. In Canada, Hudson’s Bay Cie is also opening a digital marketplace to extend offer.

Mango to retail third-party labels via its e-shop

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