What: Mango ventured into multi-brand e-commerce in 2021 by adding Intimissimi and later Rituals to its offerings. However, they have now chosen to discontinue selling these brands.

Why it is important: The company has decided to focus on their own sales channel and improve customer experiences.

The marketplace was initially launched in six markets, including Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France.

Mango considers its online channel to be essential, accounting for 36% of its business in the last fiscal year. In the first half of 2023, Mango's e-commerce operations grew by 10%, with the mobile application witnessing the most significant increase in revenue

Mango shuts down marketplace after two years of operation