What: A pop up dedicated to teen customers

Why it is important:  The concept seems pretty simple (pink & flashy décor, a stage for social events). If this is what it takes to lure in 11 – 15 years old, department stores should watch carefully how this popup fares.

Mango launches in early May a new test store on Las Ramblas, downtown Barcelona, aiming directly at 11 – 15 years old.

The brand displays on 200 sqm its teen range, launched six months ago, and features a stage to allow teens to record videos for Tik Tok and other social media.

The duration of this pop-up is not precised and the brand has not made any official communication on this topic.

Mango Opens Dedicated Teen Pop-Up Store