What: Mango has launched its first virtual store on the Roblox platform, offering an immersive shopping experience for users with digital products and exclusive designs for avatars.

Why it is important: This move signifies Mango's adaptation to the evolving digital landscape, embracing the growing trend of virtual and metaverse experiences, and expanding its reach to a new, tech-savvy audience.

Mango has entered the virtual world by inaugurating its first store on Roblox, a popular video game platform known for its immersive experiences. This virtual store, located in the Outfit Shopping Mall on Roblox, aligns with Mango's "New Med" style, featuring a Mediterranean-inspired design with warm tones and natural materials. Users can explore and purchase Mango Teen clothing and digital products for their avatars, experiencing the brand's collections in a unique, interactive way. The store allows for virtual try-ons and taking selfies, enhancing user engagement. This initiative, part of Mango's collaboration with digital partner BrandNewVerse, reflects the brand's commitment to innovation and providing diverse experiences across physical, digital, and virtual worlds. Celebrating its 40th anniversary in 2024, Mango continues to grow, having achieved its highest turnover in 2022, and this venture into the virtual realm marks another step in its global expansion.

Mango exudes Mediterranean charm with its first virtual store on Roblox