What: Macy's Inc. plans to expand its small-format store network, potentially tripling its total number of small-format stores by fall 2025.

Why it is important: Macy's aims to leverage its brand to deliver sustainable and profitable sales growth through this small-format strategy.

The company intends to open 30 new Macy's small-format locations across the United States, starting in 2024. The specific locations and timing have not been disclosed yet. These small-format stores offer a convenient shopping experience in an open environment that is approximately one-fifth the size of full-line stores, providing customers with a curated selection of products.

Over the past three years, Macy's small-format stores have achieved positive sales growth, and the company has focused on creating a unique shopping experience with convenience, curated merchandise, local events, and services. Currently, Macy's operates 15 small-format stores.

Macy’s to open up to 30 small-format stores by fall 2025