What: Macy’s CFO/COO Adrian V. Mitchell is helping lead a three-part strategy focused on sustainable and profitable growth, including store optimisation, luxury business expansion, and operational modernisation.

Why it is important: This strategy is crucial for Macy’s to remain competitive in a challenging retail environment, allowing the company to optimise its store network, grow its luxury brands, and improve efficiency through technology.

Macy’s Chief Operating Officer and Chief Financial Officer, Adrian V. Mitchell, is spearheading a three-part strategy aimed at achieving sustainable and profitable growth for the company. The first part of the strategy focuses on optimising Macy’s store network by closing underperforming locations and enhancing 350 stores with growth potential. Fifty of these stores are being used as test cases to improve customer experience by addressing common pain points such as product availability. The second part of the strategy involves accelerating the growth of Macy’s luxury businesses—Bloomingdale’s and Bluemercury—which have seen consistent sales growth. Finally, Macy’s is modernising its operations by leveraging technology to streamline processes, improve inventory management, and enhance customer delivery times. This comprehensive plan aims to position Macy’s for long-term success in a highly competitive retail market.

Macy’s three-part strategy for sustainable success