Macy's teams up with grooming services provider
Macy's Inc will partner with beauty services provider beGlammed to provide at-home grooming and makeup services, as the department store operator focuses on beauty to help arrest a slide in sales. Customers will be able to book beGlammed services ranging from $25.00-$185.00, including bridal makeup, on macys.com. The service will be launched in 22 US cities that beGlammed operates in. BeGlammed was founded in 2014 by Maile Pacheco, a former Mac cosmetics employee, who created the on-demand platform to connect clients with professional stylists.
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