What: As part of its Polaris strategy, Macy’s is set to open four new off-mall, small-format stores this fall.

Why it is important: Macy’s is repositioning its physical store footprint by delivering specific shopping experiences. Through its brand extensions, Market by Macy’s and Macy’s backstage, customers have the opportunity to discover new products with convenience or hunt for off-price and great value goods.

The innovative new retail format of off-mall, small-format stores plays a huge role in expanding Macy’s presence in current markets, maintaining their market presence by replacing underperforming locations or entering new markets.

The first dual Market by Macy’s and Macy’s Backstage store will open this fall in Chicagoland.

Macy’s small-format strategy