What: The WindowsWear Awards 2024 recognized the best in visual merchandising, display, and media across 26 categories, celebrating outstanding work in window displays, pop-ups, lighting, interiors, and more

Why it is important: These awards highlight the importance of experiential and immersive visual merchandising in the retail industry, showcasing how brands are increasingly focusing on creating engaging experiences for customers.

The WindowsWear Awards ceremony, held at Nebula in New York City, brought together over 500 guests to honor excellence in visual merchandising and related fields. With awards spanning 26 categories, the event underscored the retail industry's shift towards immersive and interactive customer experiences. Macy’s was recognized for the best window display, while Harrods took home the award for the best holiday window. Other notable winners included Tiffany & Co. for best interior, Michael Kors for best pop-up, and Marc Jacobs for the best installation of the year.

The awards process involved a democratic voting system where thousands from the WindowsWear community and beyond cast their votes online. The selection process began with a review of around 5,000 photos by the WindowsWear creative team, who then nominated nine contenders per category. The event also featured a special Simon Doonan Award, which went to Swarovski this year.

The WindowsWear Awards not only celebrate the creativity and innovation of brands and retailers in visual merchandising but also highlight the growing trend of creating tactile, engaging experiences that resonate with consumers. The event emphasizes the retail industry's recognition of the significant investments and efforts made in visual projects and the importance of acknowledging those behind the scenes who bring these creative visions to life.

Macy’s, Saks, Kors among the WindowsWear Award winners