What: Macy’s goes towards more sustainability in segments parallel to its main drivers.

Why it is important: Going green in Fashion is complicated and long. Macy’s is addressing in parallel other segments, including the Home one (which has proved to be resilient during the Covid-19 pandemic), which might astutely add some margin points and make the offer more attractive than the competition.

Macy’s has issued a new policy to its furniture suppliers, including a variety of new demands such as the use of responsibly sourced wood (or recycled, or reclaimed), and prohibits the use of illegally-harvested timber.

This is not a premiere, since Macy’s follows the steps of Wayfair and Crate & Barrel. However, this new policy is part of the $5bn commitment announced in March 2022 to become more sustainable, and takes into account the fact that sustainable furniture is a growing market.

The article also reviews sustainable furniture brand Sundays, which explains how difficult the process can be sometimes. Interestingly, Sundays mentions that they do not claim too loud to be sustainable, for fear of being accused of greenwashing, due to the complexity of the topic and the fact that going towards more sustainability is an ongoing process.

Macy’s rolls out responsible sourcing policy to its furniture suppliers