According to a study published by GartnerL2, Macy's earned a "genius" rating on the firm's annual Digital IQ Index, above Nordstrom. It was praised for its site performance and traffic (it was recently named the top US apparel retailer with 55.9 million average monthly visitors); omnichannel features such as in-store availability on product pages; social media engagement; mobile performance; and tailored search capabilities. It also scored high in digital marketing. JC Penney dropped from third to sixth place, ousted by UK companies Asos, Marks & Spencer, and John Lewis.