What: While the assortment is available online, customers will be able to shop Toys"R"Us in more than 400 Macy’s stores next year.

Why it is important: The toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination.

For more than 70 years it has been the most trusted destination for children and parents seeking great toys. Founded by Charles Lazarus, Toys"R"Us became the world's most beloved toy store and a globally recognized household name in the toy category. Today, Toys"R"Us has a business that generates more than USD 2 billion in global retail sales annually through nearly 900 branded global stores outside the U.S. and e-commerce businesses in more than 25 countries.

Macy's partners with Toys"R"Us