What: The department store has signed a long-term partnership with the licensed sports merchandiser. The deal will allow Macy’s to offer 20 times as much merchandise on its website and mobile app.

Why it is important: Macy’s will operate the front end of the e-commerce business and Fanatics will fulfil and ship the orders.

The expanded assortment will include officially licensed men’s, women’s and children’s apparel, jerseys, hats, collectibles tailgating and novelty products from all major sports leagues — NFL, NBA, MLB, NHL, MLS, NASCAR and others — as well as hundreds of professional and college teams. It will encompass product from brands including Fanatics, Top of the World, Under Armour, Adidas, New Era, Nike and WinCraft.

Macy's teams up with Fanatics