According to WWD, citing digital marketing intelligence company Similar Web, Macy's is the number one apparel website with more than 55.7 million monthly visits. Of the top ten retailers analysed, Macy's accounted for 30% of the total traffic. The runner-up was Nordstrom with 25.8 million monthly visits. The ranking included also gap.com with 12.5m, Zappos with 15m, victoriassecret.com 12.5m, Teespring 12m, forever21.com 10.5m, Adidas.com 10m, dsw.com 9.6m and asos.com 9.1m. They are all characterised by strong brand awareness with the majority of traffic driven by direct visits and organic search. Social visits are most heavil driven by YouTube and Facebook. Mobile visits now account for 54.9% of the total.