What: Macy’s Media Network (MMN), the company’s in-house retail media agency, has expanded its offering to include Bloomingdale’s for its advertising partnerships.

Why it is important: The addition of Bloomingdale’s to MMN further solidifies its positioning as the nation’s premiere retail media advertising destination for aspirational goods.

Following a successful launch on macys.com, the in-house media company has recently expanded to Bloomingdale’s. Within the first few months of launching, more than 50 on-site advertising campaigns have been featured on bloomingdales.com. Bloomingdales already represents more than 20% of onsite display campaigns, showing an outsized interest of advertisers in luxury shoppers.

With more than 500 million unique visits to macys.com and 60 million unique visits to bloomingdales.com in the second quarter of 2021, the ecommerce properties of Macy’s Inc are strong advertising platforms.

Macy’s Media Network Expands Brand Experience Offerings to Bloomingdale’s