American department store Macy's announced that it will be working with an Islamic boutique called "Verona Fashion" to stock a modest fashion line dubbed Verona Collection. It includes dresses, pants, cardigans, tops, headscarves, hijabs and abayas, a loose garment popular in Islamic fashion. "Verona Collection is more than a clothing brand," the company's founder, Lisa Vogl, who was inspired to start the company from her own experience of trying to find clothing that was both conservative and comfortable, and falling short. "It's a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside." The partnership stemmed from the retailer's The Workshop at Macy's initiative, which aims to foster and support minority-owned and women-owned businesses into potential future retail partners – program in which Verona Fashion participated. Verona's Macy's collection will be available online and in Macy's stores starting on 15 February, and prices are expected to range from $12.95 to $84.95. Though the line is designed primarily with Muslim shoppers in mind, its range of wearable styles works for consumers of any background.

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