Department store chain Macy's unveiled new features coming to its mobile app, including Mobile Checkout, which lets customers scan and pay for products with a smartphone. That feature is expected to be available nationwide in all of Macy's full-line stores by the end of this year.

Customers will need to download the app, which is available for Android and iOS devices, and once in the store, they must join Macy's free Wi-Fi network. When a customer finds an item they want to buy, they can scan the item's price tag with their smartphone's camera. The app will let shoppers apply any discounts or loyalty plan rewards to their purchase and pay via the credit card registered within the app. However, unlike Amazon Go, Macy's shoppers using the mobile-pay option will still proceed to special Mobile Checkout counters near the exit to have their purchase verified, security tags removed from their purchases and all their goods bagged. Most merchandise in stores will be available for mobile checkout, with the exception of a few product categories such as fine jewelry where a sales associate must manage the sale.

Below: see press release and read full article to get more insights on Macy's other mobile app features such as augmented furniture feature and virtual-reality furniture experience (videos included).

See press release of Macy's Mobile Checkout launch

read full article on Macy's Mobile Checkout launch