Macy’s launches a new private label
What: The new brand, And Now This, offers men’s and women’s apparel for the “fashion-forward, contemporary shopper.”
Why is it important: Privates labels, now consisting of some 20 brands, are a corner stone of Macy’s turnaround strategy.
Striking a balance between a trend-focused aesthetic and affordable price points, the new label’s selection is built around basics that seek to be both wearable and elevated, with a sophisticated touch.
The retailer said that it was on track for its private brands to collectively make up 25% of its total sales by 2025 and revealed plans to transform its popular International Concepts, Alfani, Style & Co., and Charter Club labels into USD 1 billion businesses.
Macy’s Gets Contemporary With Latest Private Label
Macy's Launches And Now This for the Fashion
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