What: Macy’s has launched 10,000 free NFTs, celebrating the retailer’s Fourth of July fireworks show and for the new NFT drop, it’s also launching a channel on Discord.

Why it is important: The NFTs are available on a first-come, first-serve basis via the Macy’s Discord channel at Discord.com/invite/weBCA2nevs. The NFTs will be in “classic, rare, and ultra-rare” designs with graphic elements from this year’s Macy’s Fourth of July fireworks. The NFTs provide access to augmented reality wearables that can be used on a selection of social media and video communications platforms.

Macy’s fireworks NFTs are built on the Polygon blockchain. The 25-minute Fourth of July fireworks display is a barrage of more than 48,000 shells and effects.

Macy’s Latest Launch: Fourth of July NFTs - WWD

Macy’s Launches Discord Channel and New NFT Series - Press Release