What: Macy's, Inc. has joined the US Cotton Trust Protocol to enhance its sustainability efforts in sourcing cotton.

Why it is important: Macy's participation in the Trust Protocol will enable them to better understand the supply chain of their private brand products. It reinforces their dedication to sustainable practices, advances their progress towards environmental goals, and fosters greater visibility and accountability in their cotton supply chain.

The company's commitment to sustainability is reflected in its social purpose platform, Mission Every One, which aims to create a more equitable and sustainable future. In 2022, Macy's released its private brand cotton policy, pledging to source 100% preferred materials by 2030. This commitment includes sourcing US Cotton and Protocol Cotton, which is grown and harvested by Trust Protocol growers. Macy's will use the Protocol Consumption Management Solution to ensure transparency and accountability in the cotton supply chain. Through this membership, Macy's will trace its supply chain and demonstrate progress towards its environmental targets.

Macy's Vice President of Sustainability, Keelin Evans, emphasized that their work is focused on caring for people and managing their environmental impact. They are already making significant progress, and they expect that over half of their cotton products within the private brand managed by Macy's sourcing team will be sustainably sourced by the end of 2023.

Macy’s joins US Cotton Trust Protocol to bolster sustainability