What: Michael Krans is appointed Vice President of Macy’s Media Network.

Why it is important: This appointment underscores Macy's commitment to expanding its media network as a significant revenue source and enhancing partnerships through data-driven personalization and advertising strategies. Krans' leadership will be pivotal in driving the growth of this platform, reflecting a broader trend among retailers to establish in-house media networks.

Macy's Inc. has strategically placed Michael Krans at the helm of its Macy’s Media Network, signifying a concerted effort to bolster its advertising and personalization capabilities. The network, which connects advertisers with the loyal customer base of Macy’s and Bloomingdale’s, generated USD 155 million in sales last year, contributing to Macy’s overall sales of USD 23.1 billion. Since its inception in 2020, the Macy's Media Network has mirrored similar initiatives by retail giants like Target, Walmart, and recently Saks, showcasing the retail industry's growing reliance on in-house media platforms as vital revenue streams. Krans, succeeding Melanie Zimmermann, brings over two decades of experience from roles at Walmart Connect and major publishing houses, promising to leverage his expertise to enhance Macy's advertising efficacy and drive significant growth for the Media Network.

Macy’s Inc. taps Michael Krans to run media network