What: Macy’s takes on former Target designer, Emily Erusha-Hilleque, as a senior vice president leading the private brand strategy and overseeing the private brands’ design teams in apparel, center core, and home.

Why is it important: Private brands at Macy's account for 15% to 20% of the total volume and is seen growing to around 25% by 2025. It’s a critical role that Erusha-Hilleque will fill. The buildup of the private brand business is a core component of Macy’s “Polaris” strategy, which is the road map for taking the retailer into the future.

Erusha-Hilleque will report to the chief merchandising officer of Macy’s. In driving the private brand strategy, she will be working with Macy’s merchandising and sourcing teams.

Macy’s hires new designer for private brands