What: Macy’s is suing to keep Amazon from advertising right in front of its Herald Square flagship.

Why it’s important: If Amazon is looking to symbolically take a chunk out of Macy’s, the country’s largest department store, this would be a testament to the profound initiatives underway at the e-commerce giant.

Although, it turns out that the giant red shopping bag isn’t owned by Macy’s, but has been leased since 1963.

However, Amazon wants something more in fashion and is clearly willing to fight for it.

But this fight wouldn’t be a fair one, as Amazon has a market cap of $1.7 trillion, while Macy’s is valued at under $7.7 billion.

Whether or not Amazon could take the bag is now in the hands of a New York state judge

Macy’s Fighting to Keep Herald Square Billboard From Amazon