Working with AR beauty company Modiface, Macy's expands an augmented reality (AR) feature to all mobile app users. the Macy's app this spring will let mobile users virtually try on more than 1,000 cosmetics products among major brands. The experience will also be available to customers at select locations nationwide later this spring via in-store beauty displays.

The expansion follows a successful test with a small number of users in the fall of 2018 that let users virtually trial a variety of lip products. Once available, shoppers will be able to test single products or entire looks and share the looks on social media or with friends.

Press release: Macys latest technology enhancements