What: Macy’s Inc. will move into India through a partnership with local distributor Myntra in which the US department store’s private label brand portfolio will be sold online via Myntra’s multi-brand platform.

Why it is important: 600 options from Macy’s private label brands will be available on Myntra’s online platform.

Around 40% of Indian consumers typically purchase clothing and footwear from foreign or global multinational brands, which is higher among 25-34-year-olds (49%) and 35-44-year-olds (45%). Consumers also have a growing inclination to shop for clothing and footwear online with around one in five Indian consumers purchasing products through e-commerce platforms.

The partnership supports both companies by offering Macy’s an opportunity to attract a wide range of customer segments and Myntra the possibility to consolidate its international brand offering.

Macy’s enters Indian market through Myntra partnership