What: Macy’s wants to be involved in helping new brands to develop.

Why it is important: It is an astute way to combine social inclusion and capability to manage the product offer with a strong differentiation point. The amount remains small however in light of the size of Macy’s.

Macy's has launched a program called S.P.U.R. Pathways to support diverse and underrepresented businesses by providing access to funding, mentorship, and opportunities to be suppliers to national retailers.

Macy's has committed $30 million to a partnership with Momentus Capital, aiming to make up to $200 million in loans and equity investments available to underserved growth-stage businesses.

S.P.U.R. Pathways targets growth-stage businesses seeking to scale and supply national retailers like Macy's. The program offers financial literacy education and assistance with applications for loans and ensuring financial readiness.

Macy’s commits USD 30m to help small brands scale