Part of Macy’s strategy to try to keep shoppers interested in its stores is to revamp its private labels, with the goal of offering customers something so unique they cannot find it anywhere else. The department store will grow four of its “best” in-house brands — International Concepts, Alfani, Style /amp] Co., and Charter Club — to be worth $1 billion each, in order for its private brands to make up 25% of sales by 2025. “We’re already well on our way,” said Patti Ongman, Macy’s chief merchandising officer. “Private brands are already among our highest margins, but we continue to find ways to improve. We’re building new sourcing and supply chain capabilities.”

Macy’s announces three-year Polaris strategy