Macy’s ‘Backstage’ takes centre stage

News
 |  
Mar 2022
 |  
WWD | Press release
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What: Macy’s expands backstage store-within-store to 37 additional locations in Spring 2022.

Why is it important: Macy’s will bring its off-price, on-trend styles to additional stores nationwide offering shoppers another way to find and express their personal style at significant savings on their finds.

Macy’s Backstage store-within-stores range from 11,000 to 16,000 square feet of retail space, delivering a constantly changing assortment. With best-in-class fashion for those who love the hunt, customers can find something to fit their style in apparel for women, men, and children; a wide range of toys, housewares, beauty products, designer handbags, activewear and pet accessories.

At Macy’s Backstage, shoppers can earn and redeem Star Rewards and use their Macy’s credit card at all locations, creating a seamless experience for those shopping at both Macy’s full-line and Backstage stores.


Macy’s ‘Backstage’ takes center stage

Macy’s ‘Backstage’ takes center stage