Macy's department stores has opened their first Backstage outlet store in Minnesota in Maplewood, the St. Paul suburb with a concentration of value stores. The new outlet centre will not displace the Last Act clearance sections in the men's, women's, handbags and shoe departments of Macy's store. No departments were removed to make space for the 18,500 square feet Backstage on Macy's first floor. All of the items are purchased specifically for the outlet by a Macy's buying team that only selects items for Backstage. None of the merchandise comes from the full-line Macys, but prices are usually discounted 50% or more from the suggested retail price. Many categories of items sold in Backstage are new to Macy's, including toys, kids shoes, "grab and go" gourmet packaged foods, pet accessories and small electronics, which all complement the full-line store.

Macy's chose the Maplewood area because of the value-driven customers in the area. Earlier this year, the company announced it would open an additional 100 Backstages in 2018.