What: Macy's, Inc. has announced the appointment of Sharon Otterman as the new Chief Marketing Officer, effective from December 11.

Why it is important: With over 25 years of experience in marketing and brand transformation, Otterman brings a diverse background in media, entertainment, and digital transformation to enhance Macy's shopping experiences.

Otterman will be responsible for leading Macy's marketing efforts, focusing on brand evolution, customer engagement, and loyalty across all segments. She will oversee brand activation, advertising, visual merchandising, and media strategy for the Macy's brand. Additionally, Otterman will lead and expand Macy's signature events, including the Thanksgiving Day Parade, July 4 fireworks, and Spring Flower Show.

Macy's appoints new chief marketing officer