Macy’s adds more livestream events
What: Macy’s is now doing about four livestream programs per week.
Why is it important: Macy’s has created livestream programming across several categories, including lifestyle and beauty. Customers are super engaged in the chat box and Macy’s created a system where the hosts and stylists can respond to their questions and comments in real time.
They live on the company’s website, and the host guides viewers through different products, which helps foster a sense of community. The goal is to bring shopping experiences from the physical world into the digital world.
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