Macy's Inc. is bolstering its Backstage off-price unit, testing Backstage pop-up shops in about 45 of its stores, Chief Financial Officer Karen M. Hoguet recently said. The pop-ups, which will be located alongside the department store retailer's Last Act clearance sections, are being added as Macy's continues with its plans to close 100 full-line stores by early next year. Macy's is also adding new merchandise categories to 13 of the Backstage shops, including toys, home decor and pet accessories — "the kinds of things that we don't sell in a typical Macy's that we think the Backstage buyers are better equipped to buy, and we'll see how it sells in the stores," Hoguet said.

Illustration 'Macy's adding backstage pop-ups to 45 full-line stores' (png - 0.43Mo)