What: London-based concept store Machine-A and multi-brand retailer Smets from Brussels, are teaming up with the Selfridges’ team to open a pop-up featuring a selected range of items from emerging designers, exclusive drops, as well as pieces from Selfridges' sustainability-focused projects Project Earth and Reselfridges.

Why it is important: The project is titled ‘& Good Company’ which is focused on sharing inspiration and creativity from some of the best independent multi-brand stores. The London department store believes in supporting their businesses by offering the chance to use the Corner Shop as a collaborative retail platform.

Machine-A will bring 22 brands, 16 of which will be new to Selfridges and a vintage edit under the concept Machine-B. Smets will bring three emerging Belgian designers to Selfridges for the first time and offer a selection of design pieces, including sculptures, candles and books. As well, the retailer will bring a 27-piece archival edit of Alaïa jewellery and ready-to-wear pieces from the brand’s spring and fall 2017 collections.

Machine-A and Smets open pop-up in Selfridges for Fashion Month