What: MacArthurGlen is ramping up for the opening of its latest luxury outlet mall outpost in France and has slated the long-awaited launch of its Paris-Giverny centre for April.

Why it is important: The newest location will feature 100 stores and over 215,200 square feet of retail space. It marks the 27th centre for the group and the fourth in France.

MacArthurGlen is targeting a mix of luxury and designer brands and says that nearly 80% of the space is now committed, though it would not disclose any names that have signed on.

Bringing in the high-end players is about striking the right balance of brand mix and creating a destination with added amenities that can attract and retain shoppers.

Paris-Giverny expects to draw from the 627,000 visitors that visit Monet’s gardens every year and is working with other nearby tourist destinations such as Versailles to create packages. The company has also rolled out an extensive global marketing plan to create buzz among tourists before they’ve even set foot on French soil.

The discount nature of the outlets could be a benefit as inflation and other economic headwinds hit consumers’ wallets. Co-CEO said internal research shows that about 80% of French consumers are likely to shop outlets in the future based on some cost-of-living constraints.

The centre will have 10 restaurants and cafes with a focus on French food and cuisine from the surrounding region of Normandy, the upscale atmosphere is key for brands signing on to the centre, a Champagne bar, a living wall, flexible spaces that can be turned over to influencers and a space for local artisans.

MacArthurGlen reveals Paris-Giverny plans for April opening