M&S to open a Goodmove pop-up space
What: The success of its Goodmove brand has prompted M&S to open a pop-up space for the activewear range in London’s Covent Garden.
Why is it important: M&S described the opening as a “significant standalone moment” for the brand, which launched online and in-store in January 2020, becoming the retailer’s best-selling own brand, with 1.6 million items sold annually.
The pop-up at Covent Garden will operate until 23 April, showcasing Goodmove’s spring/summer 2022 collection across womenswear, menswear, and childrenswear as well as host a variety of free classes and talks.
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