M&S names Mother as its new creative agency for clothing
What: Marks & Spencer has announced Mother as its new creative agency for its UK clothing business.
Why it is important: The aim of the partnership is to evolve M&S and drive style perceptions by improving the visual aesthetic of communications and incorporating customer-centric thinking into marketing.
The partnership will replace the former deal of House 337 as M&S's creative agency. Mother will collaborate with the retailer's in-house creative team on certain projects.
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