What: Marks & Spencer plans to expand the presence of its Jaeger brand by adding it to an additional 20 stores in the UK.

Why it is important: The expansion of Jaeger and the addition of new brands demonstrate M&S's focus on enhancing its fashion offerings.

M&S acquired the luxury fashion brand after its collapse in 2021, and it has played a crucial role in M&S's efforts to revive its fashion sales. Currently available in 26 shops, Jaeger products will be introduced to nine more M&S stores next month and 11 more in the New Year. M&S has been strengthening its third-party fashion lineup to compete with rivals like Next, and recently announced that Pour Moi will launch a lingerie range on its 'Brands at M&S' online platform.

M&S looks to elevate fashion offering as it sells Jaeger in 20 more UK stores