What: M&S has launched its first dedicated menswear campaign since 2015, called 'Anything but Ordinary'.

Why it is important: M&S hopes that this campaign will reinforce its journey to elevate its style credentials and challenge the existing perception of the male audience.

The campaign aims to inspire menswear customers with outfitting ideas and different ways to wear key pieces during the Autumn/Winter season. It focuses on easy-to-style smart separates, versatile wardrobe staples, elevated outerwear, and tonal dressing. It was shot at the Salford Lads' & Girls' Club in Manchester and is supported by a comprehensive marketing plan.

M&S launches first standalone menswear campaign in eight years