Since its debut on the high street, British department store Marks & Spencer has only been selling its own fashion brands. Now the retailer has announced a partnership with eco-conscious fashion label Nobody’s Child; it is the first time in M&S history that it partners with an external brand. Available on the website, the goal is to broaden appeal. M&S had previously announced that it would open its website to complementary brands, and Nobody’s Child is the first brand to test this model, selecting a curated range from its wider offer for M&S.