What: new sustainability standards for denim

Why is it important: sustainability is an essential part of the business for retailers, in terms of processes and in terms of merchandise. By taking a new step toward more sustainability, M&S commits to more transparency and to offer more sustainable solutions for customers, across a timeless and essential category: denim

The three key aspects of Marks & Spencer new sustainability standards are:

• Sourcing: 100% of the cotton used is always responsibly sourced, through the Better Cotton Initiative for the major part
• Washing: thanks to a partnership with Jeanologia -the leader in sustainable finishing technologies– M&S jeans are now made with 86% less water compared to the industry standard
• Dying: the switch toward indigo dyes with cleaner alternatives that are kinder the planet and require less water and chemicals to produce

M&S CLOTHING SETS NEW SUSTAINABLITY STANDARDS FOR DENIM