M&S Goodmove makes Sports Edit debut
What: M&S has just launched on Europe-wide premium activewear site The Sports Edit, where it will sit alongside more than 50 brands on the platform.
Why is it important: Since the launch of Goodmove in 2020, M&S said it has become the UK market leader for full-price sales in the women’s activewear category selling 1.6 million Goodmove items annually.
The Sports Edit will offer Goodmove’s best-selling womenswear products including the ‘Go Move’ “squat-proof” leggings in a variety of styles and colours, which M&S claims it sells 5,000 in black every month, as well as the Extra High Impact sports bra.
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