What: M&S Food is reducing prices on essential food items and extending its price lock campaign to offer customers better value amid the cost-of-living crisis.

Why it is important: This initiative reflects M&S Food's commitment to providing "trusted value" to customers, especially in light of economic challenges. The company aims to balance quality and affordability, maintaining its reputation for high-quality products while addressing the need for more accessible pricing.

M&S Food is expanding its price lock campaign and reducing the prices of 65 essential food items by an average of 6%, building on previous price cuts on over 200 products. The price lock on 140 products will be extended past Easter to support customers during the ongoing cost-of-living crisis. M&S recently announced rewards for employees participating in the M&S share save scheme, with over 9,200 employees set to receive more than GBP10,000 each due to strong sales performance. M&S's sales during the festive period showed a significant increase, with food business revenues reaching GBP 2.3 billion.

M&S extends price lock until Easter and drops price on food essentials