What: M&S is partnering with repair and alterations specialist Sojo to offer clothing repair services, supported by the £1 million M&S Plan A Accelerator Fund, and is launching a new circularity identity called Plan A - Another Life.

Why it is important: This initiative enhances M&S's commitment to sustainability by offering consumers practical ways to reduce their carbon footprint and extend the life of their clothing, addressing the growing demand for circular economy practices.

M&S has joined forces with Sojo to introduce a new clothing repair service, marking a significant step in promoting the circular economy. Supported by the £1 million M&S Plan A Accelerator Fund, the service will allow customers to book various repair services online through a hub called ‘M&S Fixed by Sojo’. This initiative is part of M&S's long-running sustainability efforts under its Plan A program, which now includes a new identity, Plan A - Another Life. The service aims to make clothing repairs accessible, with prices starting from £5, and it promises to return repaired items within seven to ten days. Additionally, M&S will provide educational content on clothing maintenance through its new platform. This move is expected to reduce textile waste and help consumers lower their carbon footprint, aligning with the increasing demand for sustainable practices in the fashion industry.

M&S enters clothing repair with Soo, launches Another Life identity