The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection.

Kendo, which functions as an incubator producing products that end up being retailed by LVMH's Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.

While the company provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. "Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience," he said. "We are aiming for the stars."

Rihanna previously has collaborated in 2013 with MAC Cosmetics on a four-part, limited-edition RiRi Hearts MAC color cosmetics collection, and she also represented Viva Glam lipstick in 2014 to raise funds for AIDS research.

The Rihanna makeup brand will be the third major color cosmetics project that Kendo has undertaken, following those by Kat Von D Beauty and Marc Jacobs Beauty.