LVMH sets 3-D Showcase for la Samaritaine Project
News
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Jun 2016
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LVMH Moët Hennessy Louis Vuitton has opened a high-tech project showcase for its controversial renovation of La Samaritaine. The Maison du Projet, initially opened in 2011 when work began on the landmark Paris department store, has moved to a new space at 1 Rue du Pont-Neuf. It features an updated scenography including a 3-D tour of the project using virtual reality platforms. Some 60,000 people visited the previous showcase space on Rue de Rivoli. LVMH got the green light to move ahead with the project a year ago, after being forced to halt construction following legal action by residents
